What are you looking for in a guide

So I'm nearing the completion of my Alchemist guide. I want to make it as useful, helpful, accurate, and aesthetically pleasing as possible. I'm pretty sure I've got everything needed for a great guide, but I'd like some community input on what you like in a guide to make it even better.

What are you looking for in a guide?

Hmm.... I am not an expert for guide-making (I only have one incomplete Lion guide) but looking at my guide and what people still want from it:

• Item build and justification
• Skill build and justification
• Teamfighting
• Jungling
• Laning(?)
• Counters/Allies

Those are the most important things you should have....but don't forget that it also takes a personal touch to have a truly interesting guide. The bare minimum is not enough. But I think you already know that ^_^
Looking forward to your guide.

I would say most guides miss on to few general stuff... which is like you should link few of your own demos or videos that people can relate to while playing with your build. That is one way to make your guide successful... link small clips if you can and dont forget to mention the best pairups with your build/guide.