I'm going to try Phase Boots, Poor Man's shield, THEN Vlads. I can get the Blink Dagger after I Rosh, then... I'm kinda stuck. I could go Shadow Blade or Bar. A wand is useless. Linkin's maybe? I need to understand the art of ganking, though. I chase too much and end up in the enemy's traps.
Venomancer on the other hand, I've been rocking fairly well. I notice that his wards aren't affected by most Area of Effect attacks and they make good "poor man's wards" when giving chase or trying to reveal the map in nornal ward points. Getting the Aether Lens on him and getting his casting range boost really makes his Q very useful in team fights. I'm still torn between Mana Boots and Boots of Travel, though.
Peace!
Ursula
When playing Ursa I really recommend going naked blink. You can finish Vlads and whatever after you have blink and start getting kills with it.
Vlads and dagger are about the same price. An Ursa with vlads and no blink is useless. An Ursa with blink and no Vlads owns.
Venomancer is a pretty nice hero. Yeah, plague wards are magic immune, so they can only be killed by auto attacks, this makes them really annoying for the enemy team to deal with in the early game. As for Arcane Boots vs Boots of Travel, you can buy the Arcane Boots, and then disassemble them when you buy your Aether Lens, using the energy booster you have from the boots already, and then upgrade your existing Brown Boots into Boots of Travel later.
Good luck!